Sometimes, less is more. Sometimes, less is less.

 Displaying items, whether it is pottery, or thimbles, takes some thought.  While there are as many thoughts and ideas to fill the universe, a display says something about you, and also about what you are displaying. Displays have been a learning process for me over the years.  I started doing commercial displays when I was a manager of a jewelry store at an east coast mall.  There were jewelry case displays, wall displays, and window displays.  All had to be done, and all had to be changed regularly.

     Here are some of my thoughts on displaying items.  I do not put myself out as an expert on this topic, why there are even entire degrees of higher learning in displaying items. I am not a recipient of such a degree, but I don't mind sharing some of the things I have learned along the way.

Sometimes, less is more.  Sometimes, less is less.  

One of the things I look for when I walk into a store is the overall "feel" and the intuitive response it generates in me as a shopper.

Is it cluttered? If yes, my internal response is: "Wow, there is so much here I will never see it all, and it will take too much energy to go through all of this, so I think I will just turn around and leave."

Are they really in business, there is hardly anything here?  If yes, my internal response is: "Gee, maybe they are not open yet and I missed an announcement, maybe I should leave, quietly?"

Does it "flow" and make sense to me the shopper?  If not, then my internal response is: "Hmm, that doesn't make sense, why would they have the boiled peanuts in with the spices?  Shouldn't these have been with the rest of the nuts?"

Finally, in my most unprofessional way of sizing a place up, is it pleasing to my eye?  If it is, then I normally feel calm, comfortable, and ready to SHOP!

In finding my own way to actually opening a bricks and mortar store, with displays, I have decided to err on the side of "simple."  To start off this store, I am going to go with white on white so that hopefully the displays themselves will not over take the pieces, and will not overwhelm the senses.